AI & Machine Learning Archives

Wharton Women in Data Science and Analytics

This March, Analytics at Wharton celebrates International Women’s Day and Women’s History Month by showcasing business analytics leaders, pioneering researchers, and risings data science superstars. …Read More

2021 Fulton Bank Case Study

Using Data to Engage, Retain, and Grow Banking Customers OVERVIEW Fulton Bank is an American regional community bank, based out of Lancaster, Pennsylvania. They serve both consumer and business customers. Last year, Fulton Bank partnered with AI and Analytics for Business (AIAB) and participated in our annual datathon in order…Read More

Research Spotlight: Prof. Hamsa Bastani on Using Machine Learning To Combat Human Trafficking

Hamsa Bastani, assistant professor of operations, information, and decisions at Wharton, discusses key findings from her research on how deep web data and machine learning can help law enforcement agencies investigate and intervene in human trafficking.…Read More

Paying It Forward: How Wharton Data Science Academy Alumna Sydney Bramen Is Creating Impact Through Analytics

Wharton Data Science Academy alumna Sydney Bramen hopes to learn more about applying data science to real-world problems, including education inequality. Bramen tutors younger students through two Philadelphia volunteer organizations, SquashSmarts and OurVillage, so she’s seen the inequality firsthand. In fact, in her junior year, she learned the coding language Swift to create an app to help a struggling student learn fractions. Bramen says OurVillage now recommends the app for its math tutors.…Read More

Wharton Students Help Zillow Turn Data into Results

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.…Read More

Fall 2021 Analytics Accelerator Summit

This Fall, Analytics at Wharton successfully hosted its seventh (third virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solve a unique challenge posed by their respective company sponsors. This flagship experiential learning program culminated in the Summit on November 19, 2021, when student teams presented their findings.…Read More

Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analytical…Read More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,…Read More

Keynote Speaker Michelle Peluso, W’93, Shares #WhyWiDS Is a Must-Attend Event

The third annual Women in Data Science @ Penn Conference is packed with leading academics at Penn and industry titans from Amazon, PepsiCo, UnitedHealth Networks, and more! Get a sneak peek at the keynote address led by Michelle Peluso, W’93, EVP, COO, and Co-President of retail at CVS Health, and discover #WhyWiDS is a must-attend event. …Read More