The Wharton Sports Business Summit Continues Its Winning Streak

As part of the 2022 Wharton Sports Business Summit, students, journalists, and faculty alike gathered in the auditorium-style classrooms at The Wharton School’s Huntsman Hall to hear from prominent sports voices, including Philadelphia 76ers player Tobias Harris, Milwaukee Bucks co-owner, Marc Lasry, and a parade of esteemed alumni currently working in sports.Read More

Renée Creppy Combines Passion for Neuroscience and Soccer During MindCORE Summer Fellowship Program

Renée Creppy presenting research to peers

Renée Creppy is a junior at Xavier University of Louisiana, the only historically Black and Catholic university in the country, where she is earning a double major in neuroscience and French. Creppy was among 23 students who recently completed the MindCORE Summer Fellowship Program, a paid 10-week program at Penn that is open to outstanding undergrads.Read More

MindCORE Summer Fellowship Program Aims for a More Equitable Neuroscience Future

Penn is making sure that the next generation of neuroscientists will be different. The University has launched a multidisciplinary fellowship to attract more women and people of color to the field, which has lagged behind other sciences in diverse representation. The MindCORE Summer Fellowship is a paid, 10-week program open to Penn and non-Penn undergrads who partner with mentors to embark on a unique research project based on their own interests.Read More

Penn Students Make Impact with Historic Philadelphia Non-Profit

Analytics Accelerator team photo at Kimmel Center

As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.Read More

Diversity in Neuroscience: How Wharton is Growing the Field

Group Photo of Students from the Summer Undergraduate Internship Program

When Ileri Akinnola arrived at Penn to join the Summer Undergraduate Internship Program, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County. But he found exactly the opposite.Read More

Soaring with the Eagles: Wharton Student Lands Data Job with NFL

Zach Drapkin in front of the Philadelphia Eagles logo

Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More