Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

Wharton Students Help Zillow Turn Data into Results

Analytics Accelerator Zillow Team

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.Read More