Using Data to Engage, Retain, and Grow Banking Customers OVERVIEW Fulton Bank is an American regional community bank, based out of Lancaster, Pennsylvania. They serve both consumer and business customers. Last year, Fulton Bank partnered with AI and Analytics for Business (AIAB) and participated in our annual datathon in order…Read More
Datathon
2021 Fulton Bank Datathon Recap
2021 Fulton Bank Datathon Finalist Presentations First Place Student Team #3 (Consumer) Siyi Chen, The Wharton School Katherine Lee, The Wharton School Mark Rauschkolb, The Wharton School Kevin Sun, The Wharton School Hancheng Wang, The Wharton School Slide Deck Second Place Fulton Bank- Student Finance Team Kim Tucker, Fulton Bank…Read More
2021 Essity Datathon Recap
2021 Essity Datathon Finalist Presentations First Place Rachel Levin, Wharton Alana Levin, Wharton Omar Nunez, Wharton Slide Deck Second Place Songyu Yan, School of Engineering Yizhen Wang, School of Engineering Xiaonan Liu, School of Engineering Slide Deck Third Place Jerry Cai, School of Engineering Nai Ming (Norman) Chen, School of…Read More
Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis
Identifying Key Customers and Industries through Customer Lifetime Value (CLV) Modeling and Regression Analysis About the Datathon Twenty self-formed teams comprised of approx. 80 Penn/Wharton students were provided the same core set of Ryder System, Inc., customer data at the contract level to model the most valuable customers and industry…Read More
Electronic Arts Datathon Case Study
Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has more than 300…Read More
Weitzman Team Wins Wharton Datathon for Game Powerhouse Electronic Arts
Analytics at Wharton News Weitzman Team Wins Wharton Datathon for Game Powerhouse Electronic Arts A team of Weitzman students won the latest datathon organized by the AI and Analytics for Business (AIAB) for Electronic Arts (EA), the entertainment company behind such hit games as FIFA 17 and The Journey. The winning students were Master of…Read More
2019 Evite Datathon
Driving Revenue Through Guest-To-Host Conversion Datathon Overview Twenty self-formed student teams were provided the same core set of Evite user data, which comprised of seasonal events (i.e., BBQs, holiday parties), annual events (i.e., Father’s Day, birthday parties), and date-specific events (i.e., engagement parties). The teams had two weeks to develop…Read More