Soaring with the Eagles: Wharton Student Lands Data Job with NFL

Zach Drapkin in front of the Philadelphia Eagles logo

Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

How Can Managers Design Socially Inclusive Strategies?

inclusive dialogue graphic

Managers are increasingly challenged by issues as diverse as climate change, globalization, pandemic response, and inclusive development. However, a key complication in addressing these challenges effectively is that they impact different groups across racial, ethnic, cultural, economic, and other socially constructed boundaries unequally. This article provides a set of recommendations for managers on how to design socially inclusive strategies in both the nonmarket and market realms.Read More

Opening Doors and Closing Gaps: How Wharton is Creating Access and Equality for Women in Data Science and Analytics

illustration of women

Only 15% to 22% of data scientists are women, a disheartening statistic that Wharton is working to change. Since it was established three years ago, Analytics at Wharton has been forging a path for more women to enter the field through aggressive recruitment, special programs, and mentorship. The effort is paying off with more female participation in its programs this year than ever before.Read More

What Will the Future of Work Look Like? MBA Brie Groh Is Helping Wharton People Analytics Answer This Question

Brie Groh and Conference Team meet with Adam Grant

Workplace culture has become a guidepost for Brie Groh, WG’22, which is why she’s excited for the virtual Wharton Future of Work Conference on April 7. As the conference chairperson, Brie is working alongside Wharton People Analytics to invite great minds to share the latest information about evolving workplace culture and practices, including burnout, hybrid work, and the 4-day workweek. Read More