We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Analytics at Wharton Expands to Wharton AI & Analytics Initiative!

The Wharton School has announced the expansion of Analytics at Wharton into the new Wharton AI & Analytics Initiative (WAIAI), a major investment to enhance research and teaching in artificial intelligence (AI) and data science. This interdisciplinary endeavor includes curricular enhancements, research funding, industry collaboration, and open-source resources. Led by Vice Dean Eric Bradlow, this initiative aims to explore AI’s impact across various fields while considering its impact on society.
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Graduating Students Emma Segerman and Naomi Korn Tackle the Sports Industry

Emma Segerman, W’24, and Naomi Korn have a lot in common. Both of them are graduating seniors at the University of Pennsylvania, were actively involved with the Wharton Sports Analytics and Business Initiative (WSABI) as undergrads, and they both have jobs lined up in the sports industry waiting for them when they graduate. They also happen to be roommates.

Cryptocurrency Confidence Index

Analytics at Wharton spoke with David Reibstein, Catherine “Cait” Lamberton, Z. John Zhang, and, Martin P. Fritze about their research into the attitudes of consumers towards cryptocurrencies – whose true value is famously difficult to ascertain – and how those attitudes are reflected in the pricing of cryptocurrencies.

Estimating the Effect of YouTube Recommendations with Homa Hosseinmardi

Homa Hosseinmardi, a research scientist at the University of Pennsylvania’s Computational Social Science Lab, discusses her recent study, “Causally Estimating the Effect of YouTube’s Recommender System Using Counterfactual Bots.”

Women in Data Science @ Penn 2024 Recap

Analytics at Wharton and Penn Engineering had the distinct pleasure of hosting the fifth annual Women in Data Science @ Penn Conference on February 8th and 9th. After an informative tour of the Penn Museum kicked the event off on Thursday evening, more than 120 attendees came to campus at the Wharton School on Friday to hear from industry, academic, and student experts, and to network and collaborate with like-minded peers.

AI Is Here. What’s Going to Change?

The artificial intelligence revolution is officially upon us. Hear from host Eric Bradlow, vice dean of Analytics at Wharton, as he meets with Wharton faculty experts across a wide range of business domains — from health care and neuroscience to sports and the auto industry — to learn how AI will impact these fields moving forward, and what we can do to stay ahead of the curve.

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together seven programs at the School – AI at Wharton, Computational Social Science for Business, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
4 Analytics Labs
90 Projects Funded
71 Affiliated Faculty
7 Analytics Student Clubs

Analytics News

US debt-ceiling deal averts disaster, but savings might be less than advertised

Penn Wharton Budget Model estimates Biden’s signature green-energy tax breaks could cost the government up to $1 trillion, more than three times the original estimate.

FTX Auditors Doubled as Crypto Industry Cheerleaders

Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTX’s internal controls.

Recruiters ineffective unless a big career change

Recruitment firms do not help professionals to make big changes in their careers, according to research conducted by Matthew Bidwell, faculty co-direct of Wharton People Analytics, and others.

Biden’s student loan debt forgiveness plan could cost up to $519 billion, according to new analysis

According to research from the Penn Wharton Budget Model, student loan forgiveness will be anything but “free.”

Deepfake Technology Is Now a Threat to Everyone. What Do We Do?

Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away.

To Make Better Hires, Learn What Predicts Success

Learn how Cade Massey, Faculty Co-Director of The Wharton Sports Analytics and Business Initiative, turned to baseball to rethink recruiting.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104