We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Penn Media Accountability Project (PennMAP) Research and Outcomes to Expand Thanks to Leadership Gift

The Wharton School and the University of Pennsylvania are delighted to announce the expansion of the Penn Media Accountability Project (PennMAP), an interdisciplinary, nonpartisan research project dedicated to enhancing media transparency and accountability. Its growth is made possible by a new leadership gift from Richard Jay Mack, W’89.

Diversity in Neuroscience: How Wharton is Growing the Field

When Ileri Akinnola arrived at Penn for his Applied Neuroscience and Business Analytics Summer Undergraduate Internship, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County.
But he found exactly the opposite.
Group Photo of Students from the Summer Undergraduate Internship Program

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together eight programs at the School – AI for Business, Computational Social Science for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
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3 Analytics Labs
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33 Projects Funded
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46 Associated Faculty
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7 Analytics Student Clubs

Analytics News

Using Data Analytics as a Source for Change

If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world.

AI for Business Invests in Wharton Startup, Félix

Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.

How the Pandemic Has Fast-Tracked AI’s Impact

Rajen Sheth, VP, Google Cloud AI and Industry Solutions at Google, joins Wharton Business Daily to discuss the impact of AI on business.

Nielsen CMO, Jamie Moldafsky, On Data As A Force For Good

At the Wharton Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky discussed how data and analytics can be both a source for truth and a force for good.

3 Things to Know About the Direction of Data Analytics

During the recent 2021 Wharton Annual Analytics Conference, leaders in business gathered virtually to discuss the latest trends in data analytics.

A New Home for Analytics at Wharton

Located in the bustling heart of the Wharton campus, the Academic Research Building brings innovative teaching and research activities in data science and analytics under one roof.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104