Soaring with the Eagles: Wharton Student Lands Data Job with NFL

Zach Drapkin in front of the Philadelphia Eagles logo

Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that will change from intern to full-time status this summer. Not a bad way to cap off a college career for a young man from the Main Line who has emerged as one of the top students in the Wharton Sports Analytics and Business Initiative.Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

Opening Doors and Closing Gaps: How Wharton is Creating Access and Equality for Women in Data Science and Analytics

illustration of women

Only 15% to 22% of data scientists are women, a disheartening statistic that Wharton is working to change. Since it was established three years ago, Analytics at Wharton has been forging a path for more women to enter the field through aggressive recruitment, special programs, and mentorship. The effort is paying off with more female participation in its programs this year than ever before.Read More

What Will the Future of Work Look Like? MBA Brie Groh Is Helping Wharton People Analytics Answer This Question

Brie Groh and Conference Team meet with Adam Grant

Workplace culture has become a guidepost for Brie Groh, WG’22, which is why she’s excited for the virtual Wharton Future of Work Conference on April 7. As the conference chairperson, Brie is working alongside Wharton People Analytics to invite great minds to share the latest information about evolving workplace culture and practices, including burnout, hybrid work, and the 4-day workweek. Read More

Paying It Forward: How Wharton Data Science Academy Alumna Sydney Bramen Is Creating Impact Through Analytics

Head shots of WiDS speakers

Wharton Data Science Academy alumna Sydney Bramen hopes to learn more about applying data science to real-world problems, including education inequality. Bramen tutors younger students through two Philadelphia volunteer organizations, SquashSmarts and OurVillage, so she’s seen the inequality firsthand. In fact, in her junior year, she learned the coding language Swift to create an app to help a struggling student learn fractions. Bramen says OurVillage now recommends the app for its math tutors.Read More

Wharton Students Help Zillow Turn Data into Results

Analytics Accelerator Zillow Team

The Zillow project promised to be a tough one. The online real estate company wanted to find meaningful patterns in the copious data it collects on site visitors, so the leaders turned to Wharton Customer Analytics for help. The project was put into the Analytics Accelerator, giving Zillow access to a team of Wharton and Penn students who worked for seven weeks to solve the problem. Keshav Ramji, W’24 EAS’24, who is earning a dual degree in economics and computer science, was one of those students.Read More

Diversity in Neuroscience: How Wharton is Growing the Field

Group Photo of Students from the Summer Undergraduate Internship Program

When Ileri Akinnola arrived at Penn to join the Summer Undergraduate Internship Program, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County. But he found exactly the opposite.Read More