News from Analytics at Wharton

Soaring with the Eagles: Wharton Student Lands Data Job with NFL

Zach Drapkin in front of the Philadelphia Eagles logo

Where most sports fans see raw talent, Zach Drapkin sees raw data – the kind of data he likes to sift through to help athletes and teams optimize their approach to games. It’s this particular skill that has earned the Wharton graduate a job as a quantitative analyst with the Philadelphia Eagles, a position that ...Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

From Seahawks Fan to 2022 NFL Big Data Bowl Finalist

2022 Big Data Bowl finalists Ryan Gross, Joseph Rudoler, Tai Nguyen, and Ryan Brill present “Optimal Run Path For Kick Returners.”

Tai Nguyen is a Penn graduate student, research assistant, former IBM data scientist, and a finalist in the NFL Big Data Bowl. Those aren’t bad stats for a bright student who came to America a decade ago by himself with big dreams. Read More

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