Analytics at Wharton

Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable insights. Made possible by an anonymous $15 million gift, Analytics at Wharton seeks to accelerate Wharton’s innovations in applying sophisticated analytical tools to solve challenges and leverage the opportunities for business and society generated by the data and technology revolution.


Analytics at Wharton is established, uniting Customer Analytics, People Analytics, Wharton Neuroscience Initiative, Penn Wharton Budget Model, and Wharton Research and Data Services.


Wharton Sports Analytics and Business Initiative is formed to engage students and industry leaders in the rapidly growing fields of sports analytics and sports business.


AI for Business launches to support students through research, curriculum, and experiential learning to investigate AI applications.


The Academic Research Building opens, creating a new home for Analytics at Wharton.


Computational Social Science for Business is launched to unite computer science, statistics, and social science to solve challenging real-world problems using digital data and platforms.

Our Team

Professor Eric Bradlow - Vice Dean, Analytics at Wharton

Eric T. Bradlow

Professor Eric T. Bradlow is the Vice Dean of Analytics, the K.P. Chao Professor, Professor of Marketing, Statistics, Economics and Education, chair of  Wharton’s Marketing Department, and the co-founder of Wharton Customer Analytics.

An applied statistician, Professor Bradlow uses high-powered statistical models to solve problems on everything from Internet search engines to product assortment issues. Specifically, his research interests include Bayesian modeling, statistical computing, and developing new methodology for unique data structures with application to business problems.

Eric has been named a fellow of the American Statistical Association, American Educational Research Association, is past chair of the American Statistical Association Section on Statistics in Marketing, is a statistical fellow of Bell Labs, and was named DuPont Corporation’s best young researcher while working there in 1992.

A prolific scholar, Professor Bradlow’s research has been published in top-tier academic journals such as the Journal of the American Statistical Association, Psychometrika, Statistica Sinica, Chance, Marketing Science, Management Science, and Journal of Marketing Research.

Professor Bradlow has won numerous teaching awards at Wharton, including the Anvil Award for best teacher, MBA Core Curriculum teaching award, the Miller-Sherrerd MBA Core Teaching award and the Excellence in Teaching Award.   Professor Bradlow earned his PhD and Master’s degrees in Mathematical Statistics from Harvard University and his BS in Economics from the University of Pennsylvania.

Vice Dean of Analytics, The Wharton School

Chairperson, Wharton Marketing Department
K.P. Chao Professor
Professor of Marketing, Statistics, Education and Economics
The Wharton School, University of Pennsylvania 

Rachel Mariman - Research Project Manager, Analytics at Wharton

Rachel Mariman

Rachel Mariman is a Research Project Manager for Analytics at Wharton, where they divide their time between working with faculty on policing research projects and supporting the overall goals and operations of Analytics at Wharton.

Prior to joining Wharton, Rachel was the Department Coordinator for Princeton University’s Department of Politics.

They previously served as Mayor Muriel Bowser’s liaison to Washington, DC’s Ward 6, and as a Membership and Communications Manager for the U.S. Council on Competitiveness: a non-profit focused on science, technology, and innovation policy as drivers of economic growth.

Rachel graduated magna cum laude from American University with a B.A. in Political Science concentrating in Gender, Race and Politics, a B.A. in International Studies concentrating in International Politics, and a minor in Education Studies.

Research Project Manager, Analytics at Wharton
The Wharton School, The University of Pennsylvania

Lauren Nelson - Director, Analytics at Wharton

Lauren Nelson

Lauren Nelson is the Director of Analytics at Wharton where she works with the Vice Dean to establish and communicate the overall strategic mission of Analytics at Wharton. In this role, Ms. Nelson fosters cross-collaboration among seven analytics initiatives to implement new content and programs for various constituents including students, alumni, researchers, and industry practitioners. In addition, she oversees the implementation of new analytics-focused projects by providing operations-related direction and support. Prior to this work, Ms. Nelson served as the Director of Operations for Wharton Customer Analytics (WCA) where she oversaw finance and administration, human resources, events, student programs, and marketing and communications. 

Ms. Nelson has over ten years of experience working in both higher education and the non-profit sector in the areas of residence life, student affairs, college access and retention, program management and operations.  She holds a B.S. from Cornell University and a M.A. in Higher Education from New York University. 

Director, Analytics at Wharton
The Wharton School, The University of Pennsylvania

Jillian Rogers

As the Associate Director of Marketing and Communications for Analytics at Wharton, Jillian Rogers develops and delivers engaging content to AAW’s corporate, academic, and student constituents. Her responsibilities span AAW’s website, events and programming promotion, media relations, social media, email marketing, and branding. She cultivated her communication, organizational, and project management skills at Wharton Customer Analytics, AI for Business, Wharton External Affairs, La Salle University, and previous positions in healthcare and retail.

Associate Director of Marketing & Communications, Analytics at Wharton
The Wharton School, The University of Pennsylvania

Yakubovich headshot

Valery Yakubovich

As the Executive Director of Analytics at Wharton’s program in Computational Social Science, Valery Yakubovich supervises the development of an innovative infrastructure for large-scale open collaborative research that will bring together three of Penn’s professional schools: Communications, Engineering, and Wharton and support global academy-industry partnerships in search of solutions to major socio-economic problems.

In this work, Dr. Yakubovich relies on his 30 years of experience in math, sociology, and management, from leading a national summer work program for university students in the former Soviet Union to conducting research, teaching, consulting, and fundraising at major academic and corporate institutions in the US and Europe, including at the Wharton School.

Dr. Yakubovich’s research has covered topics at the intersection of economic sociology and organization and management theory, has appeared in top academic and practitioner journals, including Organization Science, Harvard Business Review, California Management Review, American Sociological Review, and was featured in mass media, including the Financial Times and the New York Times among others.

Executive Director of Computational Social Science, Analytics at Wharton
The Wharton School, The University of Pennsylvania