About

Analytics at Wharton

Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable insights. Made possible by an anonymous $15 million gift, Analytics at Wharton seeks to accelerate Wharton’s innovations in applying sophisticated analytical tools to solve challenges and leverage the opportunities for business and society generated by the data and technology revolution.

April
2019

Analytics at Wharton is established, uniting Customer Analytics, People Analytics, Wharton Neuroscience Initiative, Penn Wharton Budget Model, and Wharton Research and Data Services.

December
2019

Wharton Sports Analytics and Business Initiative is formed to engage students and industry leaders in the rapidly growing fields of sports analytics and sports business.

January
2021

The Academic Research Building opens, creating a new home for Analytics at Wharton.

September
2021

Computational Social Science for Business is launched to unite computer science, statistics, and social science to solve challenging real-world problems using digital data and platforms.

August
2023

AI at Wharton launches to investigate the economic and societal impact of AI to drive business transformation and to study the human impact of AI.

Analytics at Wharton Leadership

Eric Bradlow

Eric T. Bradlow

Vice Dean of Analytics, The Wharton School
Chairperson, Wharton Marketing Department
K.P. Chao Professor
Professor of Marketing, Statistics, Education and Economics

Lauren Nelson Hyppolite

Lauren Nelson Hyppolite

Managing Director,
Research, Centers and Academic Initiatives
Analytics at Wharton

Faculty Directors

Hamsa Bastani

Hamsa Bastani

Faculty Co-Lead
Wharton Healthcare Analytics Lab

Matthew Bidwell

Matthew Bidwell

Faculty Director,
Wharton People Analytics

Kartik Hosanagar

Kartik Hosanagar

Faculty Co-Director,
AI at Wharton

Raghu Iyengar

Raghu Iyengar

Faculty Director of Innovation, Experiential Learning and Research Initiatives
Analytics at Wharton

Marissa King

Marissa King

Faculty Co-Lead
Wharton Healthcare Analytics Lab

Cade Massey

Cade Massey

Faculty Co-Director,
Wharton Sports Analytics and Business Initiative

Bob Meyer

Robert Meyer

Faculty Co-Director,
AI at Wharton

Michael Platt

Michael Platt

Faculty Director,
Wharton Neuroscience Initiative

Stefano Puntoni

Stefano Puntoni

Faculty Co-Director,
AI at Wharton

Kent Smetters

Kent Smetters

Faculty Director,
Penn Wharton Budget Model

Prasanna (Sonny) Tambe

Sonny Tambe

Faculty Co-Director,
AI at Wharton

Dan Taylor

Dan Taylor

Faculty Lead,
Wharton Forensic Analytics Lab

Duncan Watts

Duncan Watts

Faculty Director,
Computational Social Science Lab

Adi Wyner

Adi Wyner

Faculty Co-Director,
Wharton Sports Analytics and Business Initiative

Program Leadership

Susan Guthrie

Susan Guthrie

Director of Business Development,
Penn Wharton Budget Model

Zab Johnson

Elizabeth Johnson

Executive Director & Senior Fellow,
Wharton Neuroscience Initiative

Mary Purk

Mary Purk

Executive Director of Corporate & Donor Engagement,
Analytics at Wharton and AI at Wharton

Jeanne Ruane

Jeanne Ruane

Executive Director,
Computational Social Science Lab

Michelle Young

Michelle Young

Executive Director,
Wharton Sports Analytics and Business Initiative

Robert Zarazowski

Robert Zarazowski

Managing Director,
Wharton Research Data Services

Laura Zarrow

Laura Zarrow

Executive Director of Strategic Initiatives & Innovation,
Analytics at Wharton and Wharton People Analytics

Staff

Jaden Dicopoulos

Jaden Dicopoulos

Data Scientist & AI Specialist,
Analytics at Wharton

Eric Eisenstein

Eric Eisenstein

Senior Fellow,
Analytics at Wharton

Amit Gandhi

Amit Gandhi

Visiting Scholar,
Analytics at Wharton

Haosen Ge

Haosen Ge

Data Scientist,
Analytics at Wharton

Matt Gray

Matt Gray

Director of Student Engagement & Operations,
Analytics at Wharton

Carol Heller

Carol Heller

Program Coordinator,
AI at Wharton

Kyle Kearns

Kyle Kearns

Senior Content Producer,
Analytics at Wharton

Teresa Kocudak

Teresa Kocudak

Assistant Director of Marketing & Communications,
Analytics at Wharton

Brandon Krakowsky

Brandon Krakowsky

Director of Data Computing and Research Support,
Analytics at Wharton

Schotland McQuade

Schotland McQuade

Program Coordinator,
Wharton Neuroscience Initiative

Jamie Powers

Jamie Powers

Coordinator,
Wharton People Analytics and Wharton Sports Analytics and Business Initiative

Jillian Rogers

Jillian Rogers

Director of Marketing & Communications,
Analytics at Wharton

Tania Rorke

Tania Rorke

Senior Associate Director of Corporate & Donor Engagement,
Analytics at Wharton

Paul-Sabin image

Paul Sabin

Senior Sports Analytics Fellow, Wharton Sports Analytics and Business Initiative

Jamie Samper

Jamie Samper

Associate Director of Data Computing & Research Support,
Analytics at Wharton

Zoe Seznec Sweetland

Zoe Seznec Sweetland

Associate Director of Strategic Planning and Events Lead,
Analytics at Wharton

Russ Walters

Russel Walters

Senior Data Analyst,
Analytics at Wharton

Cornelia Walther

Cornelia Walther

Visiting Scholar,
Analytics at Wharton