We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

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Using Data to Protect and Serve

How Analytics Can Drive Social Good

December 14, 2022, 11:30 a.m. – 12:30 p.m. EST

Rapid advancements in artificial intelligence (AI) and machine learning have radically altered our approach to problem-solving, particularly within the realm of social impact. When faced with especially challenging and often sensitive societal issues–such as police reform, human trafficking, and media transparency–analytics can offer surprising ways to increase accountability and drive social good. How can data impact our understanding of social problems and lead us to effective solutions?

Penn Students Make Impact with Historic Philadelphia Non-Profit

As part of the spring 2022 Analytics Accelerator, a team of Wharton and Penn Engineering students spent six weeks helping the newly merged Philadelphia Orchestra and Kimmel Center, Inc. to identify opportunities to strengthen audience growth and attendance frequency by exploring their combined data.
Analytics Accelerator team photo at Kimmel Center

Wharton Launches Its First Data Analytics Games-Based Course

In partnership with Analytics at Wharton and Wharton Customer Analytics, Wharton Interactive launched its first data analytics games-based course, Machine Learning for Business Decisions: Level 1. This immersive ARC, or alternate reality course, creates a fun, interactive experience where players learn how to leverage machine learning to guide business decisions. Requiring no prerequisites, the game takes the learner step-by-step through the fundamentals of optimizing and running XGBoost using real data from Evite.
Machine Learning for Business Decisions

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together eight programs at the School – AI for Business, Computational Social Science for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
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3 Analytics Labs
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41 Projects Funded
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47 Associated Faculty
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7 Analytics Student Clubs

Analytics News

FTX Auditors Doubled as Crypto Industry Cheerleaders

Dan Taylor, faculty director of Wharton Forensic Analytics Lab, weighs in on the significant deficiencies in FTX’s internal controls.

TV news top driver of political echo chambers in U.S.

Wharton’s Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online.

Biden’s student loan debt forgiveness plan could cost up to $519 billion, according to new analysis

According to research from the Penn Wharton Budget Model, student loan forgiveness will be anything but “free.”

Welcome to your office in the metaverse

“Working It” host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work.

To Make Better Hires, Learn What Predicts Success

Learn how Cade Massey, Faculty Co-Director of The Wharton Sports Analytics and Business Initiative, turned to baseball to rethink recruiting.

Deepfake Technology Is Now a Threat to Everyone. What Do We Do?

Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104