We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Seeking Research Proposals

Wharton faculty are invited to submit proposals that expand the impact of data analytics, AI, and machine learning on Wharton’s research and curriculum, as well as advance industry, student, and alumni engagement. Proposals are due to analytics@wharton.upenn.edu by 11:59 p.m. ET on October 1, 2021. There will be a second call for proposals in Spring 2022, due on April 1, 2022.

A New Way of Seeing Value

Investors shouldn’t have to choose between a portfolio’s long-term financial return and its positive global impact. Enter: The Engine No. 1 Total Value Framework, which directly ties environmental, social, and governance impacts to financial value creation.
Co-authored by Witold J. Henisz, Deloitte & Touche Professor of Management and founder of the Wharton ESG Analytics Lab, this white paper takes a data-driven approach that integrates non-traditional but financially material ESG data, methods, and systems into traditional analysis.

Prasanna (Sonny) Tambe Joins Wharton AI for Business as Faculty Co-Lead

Wharton’s AI for Business welcomes Prasanna (Sonny) Tambe, Associate Professor of Operations, Information and Decisions at the Wharton School, as the newest member of its senior leadership. Working alongside Faculty Co-Lead Kartik Hosanagar, John C. Hower Professor of Technology and Digital Business and a Professor of Marketing, Professor Tambe will guide AIB in its mission to help students and professionals expand their knowledge and application of machine learning while understanding the business and societal implications of AI.

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together seven existing programs at the School – AI for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
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4 Analytics Labs
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33 Projects Funded
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46 Associated Faculty
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7 Analytics Student Clubs

Analytics News

Using Data Analytics as a Source for Change

If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world.

AI for Business Invests in Wharton Startup, Félix

Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.

How the Pandemic Has Fast-Tracked AI’s Impact

Rajen Sheth, VP, Google Cloud AI and Industry Solutions at Google, joins Wharton Business Daily to discuss the impact of AI on business.

Nielsen CMO, Jamie Moldafsky, On Data As A Force For Good

At the Wharton Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky discussed how data and analytics can be both a source for truth and a force for good.

3 Things to Know About the Direction of Data Analytics

During the recent 2021 Wharton Annual Analytics Conference, leaders in business gathered virtually to discuss the latest trends in data analytics.

A New Home for Analytics at Wharton

Located in the bustling heart of the Wharton campus, the Academic Research Building brings innovative teaching and research activities in data science and analytics under one roof.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104