Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.
Analytics at Wharton brings together seven existing programs at the School – AI for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Led by Eric T. Bradlow, Vice Dean of Analytics, the K.P Chao Professor and Professor of Marketing, Economics, Education, and Statistics, chair of Wharton’s Marketing Department, and co-founder of Wharton Customer Analytics, Analytics at Wharton invests in new ideas and opportunities to expand the impact of big data analytics on research, curriculum, and industry and alumni engagement.
Our programs, comprised of research initiatives across the Wharton School, are united in their fundamental core value – using analytics to create impact.
A New Home for Analytics at Wharton
Located in the bustling heart of the Wharton campus, the Wharton Academic Research Building (WARB) will bring innovative teaching and research activities in data and analytics under one roof, providing an ideal environment for collaboration between industry and academic thought leaders.
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Explore Analytics in Academics
“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”
Prof. Eric T. Bradlow, Vice Dean of Analytics, Chairperson of the Marketing Department, The K.P. Chao Professor; Professor of Marketing