We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there.
Visual Marketing Lab

Wharton Launches Its First Data Analytics Games-Based Course

In partnership with Analytics at Wharton and Wharton Customer Analytics, Wharton Interactive launched its first data analytics games-based course, Machine Learning for Business Decisions: Level 1. This immersive ARC, or alternate reality course, creates a fun, interactive experience where players learn how to leverage machine learning to guide business decisions. Requiring no prerequisites, the game takes the learner step-by-step through the fundamentals of optimizing and running XGBoost using real data from Evite.
Machine Learning for Business Decisions

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together eight programs at the School – AI for Business, Computational Social Science for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
3 Analytics Labs
38 Projects Funded
46 Associated Faculty
7 Analytics Student Clubs

Analytics News

Bridging The Big Data Divide

As the demand for data scientists grows, one thing stays the same: 80% of them are men. Find out how the Women in Data Science @ Penn Conference is working to bridge the gap.

Here’s What Companies Can Return When They Don’t Just Focus on Shareholders

Companies that make decisions based on the effect on local communities may suffer in the short term but perform better in the long run.

Who should pursue a master’s degree in data science?

Data science has established itself as an in-demand and rapidly growing field. Eric Bradlow, vice dean of analytics, shares key insight on career prospects and necessary qualifications.

Deepfake Technology Is Now a Threat to Everyone. What Do We Do?

Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away.

How Data Analytics Can Help Advance DEI

Wharton’s Stephanie Creary speaks with experts about how increasing access to accurate data can help drive changes in DEI policies.

A New Home for Analytics at Wharton

Located in the bustling heart of the Wharton campus, the Academic Research Building brings innovative teaching and research activities in data science and analytics under one roof.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104