We unite the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Annual Analytics Conference

Analytics at Wharton, Wharton Customer Analytics, and Wharton AI for Business, hosted the Annual Analytics Conference virtually on May 3-7. Industry leaders – including keynote speaker Jamie Moldafsky, WG’89, CMCO of Nielsen – spoke about the latest trends in business analytics.

Announcing our Spring 2021 Funding Recipients 

The Data Science and Business Analytics Fund supports new opportunities to expand the impact of analytics research, teaching and learning at the Wharton School. Our Spring 2021 call for submissions yielded eight projects including a new tool to automate causal inference from incomplete or imperfect data and research projects in the areas of sex trafficking, judgment forecasting, and energy policy.

Get to Know Analytics at Wharton

Our Programs

Analytics at Wharton brings together seven existing programs at the School – AI for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Our programs are united in their fundamental core value – using analytics to create impact.
4 Analytics Labs
26 Projects Funded
46 Associated Faculty
7 Analytics Student Clubs

Analytics News

Using Data Analytics as a Source for Change

If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world.

AI for Business Invests in Wharton Startup, Félix

Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia and Manuel Godoy believe trust in the product is just as essential.

How the Pandemic Has Fast-Tracked AI’s Impact

Rajen Sheth, VP, Google Cloud AI and Industry Solutions at Google, joins Wharton Business Daily to discuss the impact of AI on business.

Nielsen CMO, Jamie Moldafsky, On Data As A Force For Good

At the Wharton Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky discussed how data and analytics can be both a source for truth and a force for good.

3 Things to Know About the Direction of Data Analytics

During the recent 2021 Wharton Annual Analytics Conference, leaders in business gathered virtually to discuss the latest trends in data analytics.

A New Home for Analytics at Wharton

Located in the bustling heart of the Wharton campus, the Academic Research Building brings innovative teaching and research activities in data science and analytics under one roof.

Contact Us

Analytics at Wharton

Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104