Analytics at Wharton unites the School’s trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights.

Analytics at Wharton brings together seven existing programs at the School – AI for Business, Customer Analytics, Penn Wharton Budget Model, People Analytics, Wharton Neuroscience, Wharton Research Data Services, and Wharton Sports Analytics and Business Initiative.
Led by Eric T. Bradlow, Vice Dean of Analytics, the K.P Chao Professor and Professor of Marketing, Economics, Education, and Statistics, chair of Wharton’s Marketing Department, and co-founder of Wharton Customer Analytics, Analytics at Wharton invests in new ideas and opportunities to expand the impact of big data analytics on research, curriculum, and industry and alumni engagement.

Our Programs

Our programs, comprised of research initiatives across the Wharton School, are united in their fundamental core value – using analytics to create impact.

26 projects funded
46 Associated Faculty
6 Analytics and Data Science Student Clubs

Analytics News

How COVID-19 Could Change Workplace Technology

Prasanna Tambe, Associate Professor of Operations, Information, and Decisions, discusses the increase of AI in the workplace with the Wall Street Journal.

How Misinformation Hurts Democracy

David M. Rothschild, a Wharton graduate and economist with Microsoft Research, speaks with Wharton Business Daily on SiriusXM about the impact of misinformation on democracy.

Marketing the Future: How Data Analytics Is Changing

Industry and academic experts spoke at the virtual symposium, “The Use of Analytics and AI in a Post-pandemic World.”

A New Home for Analytics at Wharton

Located in the bustling heart of the Wharton campus, the Wharton Academic Research Building (WARB) will bring innovative teaching and research activities in data and analytics under one roof, providing an ideal environment for collaboration between industry and academic thought leaders.

Wharton Academic Research Building - Aerial View

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Wharton Academic Research Building - 37th Street Walkway

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Wharton Academic Research Building - Woodland Walk View

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Wharton Academic Research Building - Atrium View

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Wharton Academic Research Building - View from Spruce Street

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Wharton Academic Research Building - Overlook View

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Explore Analytics in Academics

MBA Students Major in Business Analytics
Events & Conferences
Students in Undergraduate and MBA Analytics Clubs

“I see analytics as being directly in Wharton’s historical quantitative sweet spot but expanding it in different industries where the data now exists.”

Prof. Eric T. Bradlow, Vice Dean of Analytics, Chairperson of the Marketing Department, The K.P. Chao Professor; Professor of Marketing

Contact Us

Analytics at Wharton

3819 Chestnut Street, Suite 217
Philadelphia, PA 19104