2021 Year in Review
This has been an exciting year for Analytics at Wharton (AAW). From moving into our new home at 37th and Spruce to hosting more than 50 industry events and student programs to supporting 43 faculty and their trailblazing research. In honor of our prolific year, we have curated highlights from across AAW.
New This Year
Computational Social Science for Business
In September 2021, Computational Social Science (CSS) for Business became AAW’s eighth program. Led by Wharton faculty Ducan Watts and Dean Knox, CSS for Business unites computer science, statistics, and social science to solve challenging real-world problems. The initiative’s growth was made possible by a new leadership gift from Richard Jay Mack, W’89, which supports the expansion of the Penn Media Accountability Project (PennMAP), an interdisciplinary, nonpartisan research project dedicated to enhancing media transparency and accountability. Read more >>
Wharton Professor Dean Knox Receives the Inaugural NOMIS & Science Young Explorer Award
The lack of progress in identifying and addressing the racial disparities in law enforcement stems in part from inconsistent record-keeping and misleading statistical analyses of incomplete data, according to Dean Knox, the winner of the inaugural NOMIS & Science Young Explorer Award. His prize-winning essay illustrates the value of applying new tools and statistical techniques to imperfect data to reveal the extent and severity of racial bias in policing. Full story >>
AI For Business Specialization Launches on Coursera
In November 2021, Wharton Online and Wharton AI for Business (AIB) launched AI for Business, a four-course specialization on Coursera. This course provides an opportunity to hear from top Wharton faculty, including Kartik Hosanagar and Prasanna (Sonny) Tambe, AIB faculty co-leads, and learn how to develop a deployment strategy for machine learning and big data that takes advantage of cutting-edge technologies. Course homepage >>
Prasanna (Sonny) Tambe Joins Wharton AI for Business as Faculty Co-Lead
Wharton AI for Business (AIB) welcomed Prasanna (Sonny) Tambe, associate professor of operations, information and decisions, as the newest member of its senior leadership. Working alongside faculty co-lead Kartik Hosanagar, John C. Hower Professor of Technology and Digital Business and Professor of Marketing, Professor Tambe guides AIB in its mission to help students and professionals expand their knowledge and application of machine learning while understanding the business and societal implications of AI. Read more >>
Wharton Research Data Services Reaches New Milestones
In 2021, Wharton Research Data Services (WRDS) launched hundreds of unique, WRDS-developed applications, programs, classroom tools, and learning pathways to support instructors, researchers, and librarians. WRDS reached two milestones this year, welcoming its 500th global subscriber and reaching 1,400,000 downloads on SSRN. WRDS at a glance >>
The Next Generation of Analytics Leaders
AAW Student Spotlights
Ileri Akinnola (far left) is one of two recipients of the inaugural Applied Neuroscience and Business Analytics Summer Undergraduate Internship for Underrepresented Students. Ileri spent 10 weeks this summer working on forthcoming marketing research that uses Netflix viewing data to examine how psychological makeup influences the movies people choose to watch. Read more >>
Keshav Ramji, W’24 EAS’24
Keshav Ramji, W’24 EAS’24, (bottom left) and his Analytics Accelerator teammates spent seven weeks this fall analyzing and modeling Zillow’s data to help the online real estate company better understand how website visitors engage with their platform. Making his second Accelerator appearance, Keshav served as a senior analyst. Read more >>
Putting Skills to the Test
The Best Defense is a Good Data Set: Wharton Students Named Finalists in the NFL Big Data Bowl
How can NFL teams utilize data to improve their defense? This is the question a team of Wharton students sought to answer when they entered this year’s NFL Big Data Bowl, a competition that encourages members of the analytics community to come up with innovative ways the NFL can use their high dimensional tracking data. Zach Drapkin, W’22, Sarah Hu, W’23, and Ryan Gross, former teaching assistants for Moneyball Academy through the Wharton Sports Analytics and Business Initiative, and Zach Bradlow, W’22, a former Moneyball Academy student, teamed up to analyze datasets from the 2018 season in order to measure defensive performance against passing plays. Read more >>
WPA Case Competition
Wharton People Analytics (WPA) partnered with Teach for America (TFA) for the 2021 Case Competition. Thirty student teams from across the globe analyzed real data to help TFA optimize its corps matching process for placement acceptance and successful corps experiences. Congratulations to the winning team NIT-K, Undergraduate Students at National Institute of Technology Karnataka!
AI for Business Invests in Wharton Startup, Félix, Through the Venture Lab Startup Challenge
Technology is a critical component of Félix, a chat-based platform for sending money from the United States to Mexico that will launch later this year. However, founders Bernardo Garcia, WG’21, and Manuel Godoy, WG’21, believe trust in the product is just as essential. Read more >>
Learning by Doing
Every fall and spring semester, Wharton Customer Analytics hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latest techniques including machine learning and AI. In the Spring of 2021, participating companies included McDonald’s and Fox Entertainment. In Fall 2021, participating companies included Lidl US, Master Kong, and Zillow.
Wharton Customer Analytics hosted its first co-enrolled datathon with corporate partner Fulton Bank where employees and Penn students worked together for one week to analyze real-world data, create implementable solutions to an actual business problem, and compete for cash prizes. Five business groups were represented (commercial, consumer, finance, HR, and operations), each project presenting a unique business challenge. Learn more >>
At the Intersection of Industry and Academia
Women in Data Science @ Penn Conference
The University of Pennsylvania was proud to host the second annual (first virtual) Women in Data Science (WiDS) @ Penn Conference on February 8-12, 2021. Over the course of the week, nearly 500 registrants had access to academic and industry talks, live speaker Q&A sessions, and networking opportunities in the virtual Gather.Town conference space. This year’s theme – This is What a Data Scientist Looks Like – emphasized the diversity of data science, both in subject matter and personnel. A celebrated interdisciplinary event, WiDS @ Penn welcomed academic and industry speakers from across the data science landscape. Full recap >>
Register Now! WiDS @ Penn 2022 will be held virtually from February 9-10, 2022. For more information, click here.
How to Leverage AI to Mitigate Risk, Discover Product Innovations, & Measure ROI
In March 2021, Wharton Customer Analytics and AI for Business co-hosted a half-day virtual conference with the Association of National Advertisers to discuss how the latest advances in AI and analytics are helping to incubate innovation, evaluate social listening, and manage marketing assets more efficiently in a time of unprecedented disruption. Wharton professors Raghu Iyengar and Kartik Hosanagar as well as industry experts from leading companies like McDonald’s, PepsiCo, Fox Entertainment, and American Express shared insights into leveraging AI and analytics to mitigate risk, discover product innovations, and measure ROI. Watch sessions >>
8th Annual Wharton People Analytics Conference
The 8th Annual Wharton People Analytics Conference was held on April 16, 2021. Making its fully virtual debut, the flagship event set a new attendance record and featured all-star speakers Ray Dalio, Katie Ledecky, Oris Stuart, and Kara Swisher. Watch your favorite speaker >>
Save the date! The Future of Work, brought to you by Wharton People Analytics, will be held virtually on April 7, 2022. For more information, click here.
Annual Analytics Conference
In partnership with Analytics at Wharton and AI for Business, Wharton Customer Analytics hosted the Annual Analytics Conference virtually on May 3-7, 2021. Industry leaders – including keynote speaker Jamie Moldafsky, WG’89, chief marketing and communications officer of Nielsen – spoke about the latest trends in business analytics, data science, and AI. More than 540 business professionals, academics, and members of the Penn community registered for this week-long virtual event. Many tuned in for live talks and technical workshops which emphasized that, with the right tools and strategic vision, data-focused professionals can move from siloed analytics to impactful action. Full recap >>
Vulnerability, Authenticity, and Trust Series
How Neuroscience Can Help Build a Better Workplace
This fall, the Wharton Neuroscience Initiative launched a new series that focuses on vulnerability, authenticity, and trust in individual, team, and organizational performance from diverse perspectives. The goal of the series is to explore how managers can use teachings from neuroscience to create workspaces that offer psychological safety and feelings of connectedness. Read more >>
Beyond Business: Humanizing ESG
Why Diversity, Wage Inequality, and Workers Rights Deserve Our Attention
The COVID crisis has further emphasized the inequalities between different professions, classes, racial groups, and nationalities. Witold J. Henisz, Deloitte & Touche Professor of Management and founder of the Wharton ESG Analytics Lab joined Dean Erika James to discuss how the industry can minimize harm and be a positive force in addressing these challenges. Read more >>
Penn Wharton Budget Model Projects the Economic Effects of President Biden’s $1.9 Trillion COVID Relief Plan
In February 2021, PWBM released an analysis which estimated that three provisions in the Biden COVID relief plan—direct payments, expanding the Child Tax Credit, and expanding the Earned Income Tax Credit—together would cost $595 billion in calendar year 2021, with 99 percent of households in the bottom 80 percent of incomes receiving a benefit. Read more >>
Are Teams or Individuals Better at Getting Work Done?
When it comes to getting work done, two heads are better than one. Except when they aren’t. A new study from Wharton professor of operations, information and decisions Duncan Watts digs into the question of whether it’s better for employees to work in teams or alone — and the answer may be surprising for managers trying to figure out the best way to assign tasks. Read more >>
A New Way of Seeing Value: Introducing the Engine No. 1 Total Value Framework
Investors shouldn’t have to choose between a portfolio’s long-term financial return and its positive global impact. Enter: The Engine No. 1 Total Value Framework, which directly ties environmental, social, and governance (ESG) impacts to financial value creation. Co-authored by Witold J. Henisz, Deloitte & Touche Professor of Management and founder of the Wharton ESG Analytics Lab, this white paper takes a data-driven approach that integrates non-traditional but financially material ESG data, methods, and systems into traditional analysis. Read more >>
AAW Funded Research
An Automated Solution to Causal Inference in Discrete Settings
Dean Knox, Assistant Professor of Operations, Information, and Decisions
Rachel Mariman, Research Project Manager
The goal of this project is to create a tool to automate causal inference from incomplete or imperfect data. This tool will reach a broad audience of applied researchers across the social and medical sciences by developing an easy-to-use front-end interface and implement more efficient back-end optimizations. In addition, the project will create a series of data applications to illustrate its ease of use. This project is funded by AI for Business.
The Elasticity of Taxable Income
Benjamin Lockwood, Assistant Professor of Business Economics and Public Policy
This project seeks to characterize and advertise a new statistical method for estimating the elasticity of taxable income in the presence of optimization frictions.
The Identification of Judgmental Forecasting Techniques
Philip Tetlock, Professor of Management
Dillon Bowen, Doctoral Candidate of Operations, Information, and Decisions
This project will compare the effectiveness of many judgmental forecasting techniques on a standard set of forecasting tasks, delivering a concise list of highly effective techniques and recommended best practices.
The Impact of an Experiential Learning Pathway on Knowledge Application and the Relevance to Future Employment Opportunities
Raghu Iyengar, Miers-Busch, W’1885 Professor; Professor of Marketing; Faculty Director, Wharton Customer Analytics
Nicole Wang Trexler, Associate Director of Data Science and Research
This project conducts a quasi-experimental research study to gain an in-depth look at how an experiential learning pathway impacts students’ informal learning journey. This information will help WCA design and deploy better experiential learning pathways to better serve the students at Wharton and within the Penn community.
Measuring the Narratives of the COVID-19 Pandemic
Duncan Watts, Stevens University Professor of Computer and Information Science, Communication, and Operations, Information and Decisions
Baird Howland, PhD Student, Annenberg School of Communication, Computational Social Science Lab at Penn,
Valery Yakubovich, Executive Director, Computational Social Science Lab at Penn
The goal of this project is to study our understanding of the COVID-19 pandemic – the remarkably varied conceptions of what is happening, why it is happening, and what should be done in response, with a rare combination of quantitative rigor and qualitative depth.
Unmasking Sex Trafficking Supply Chains with Machine Learning
Hamsa Bastani, Assistant Professor of Operations, Information, and Decisions
Pia Ramchandani, Doctoral Candidate of Operations, Information, and Decisions
In collaboration with the Tellfinder Alliance for Global Counter-Human Trafficking, this project will leverage unstructured, massive deep web data from leading adult-services websites using a novel machine learning framework to construct the first global network view of sex trafficking supply chains.
Wharton Forensic Analytics Lab Data Case Series
Dan Taylor, Associate Professor of Accounting
This five-part case series will highlight recent accounting frauds (e.g., Wirecard, Luckin Coffee, etc.) and how each of the frauds could have been detected using business analytics.
The Effect of Workplace and Economic Stress on Health Outcomes
Marius Guenzel, Assistant Professor of Finance
The goal of this project is to empirically study the effect of workplace and economic stress on health outcomes including aging and mortality.
The Wharton/Columbia Management, Analytics, and Data (M.A.D.) Conference
Natalie Carlson, Assistant Professor of Management
This project supports the launch of the initial Wharton/Columbia Management, Analytics, and Data (M.A.D.) Conference. The conference is created to bring together academics working to understand the role of data and analytics in shaping managerial practice and the determinants of firm performance.
Wharton Undergraduate Capstone Course: Federal and State Management of the Pandemic
Robert P. Inman, Richard King Mellon Professor Emeritus of Finance; Professor Emeritus of Business Economics & Public Policy
This project uses data collection for a student-led evaluation of the health and economic consequences of the Covid-19 pandemic and the effectiveness of national and state-wide policy responses to contain the coronavirus and to mitigate its health and economic consequences. The format for this evaluation will be a Capstone Course (BEPP 401) entitled, Federal and State Management of the Pandemic: Money, Messages, Vaccinations, and State Policies.
In the News
CDO Magazine Announces Its 2021 List of Leading Academic Data Leaders
January 28, 2021
CDO Magazine names Vice Dean of Analytics Eric T. Bradlow among its 2021 list of leading academic data leaders in the field of…
The Science of Reasoning with Unreasonable People
January 31, 2021
Don’t try to change someone else’s mind. Instead, help them find their own motivation to change. A few years ago, I made the mistake of…
The Role of Officer Race and Gender in Police-Civilian Interactions in Chicago
February 12, 2021
In the wake of high-profile police shootings of Black Americans, it is important to know whether the race and gender of officers and civilians affect their…
Nielsen CMO Jamie Moldafsky on Data as a Force For Good
May 4, 2021
On the occasion of Wharton’s Annual Analytics Conference, keynote speaker and Wharton MBA Alum Jamie Moldafsky presented…
Perspective Taking: A Brain Hack That Can Help You Make Better Decisions
May 22, 2021
In business and in life, many of our interactions benefit from perspective taking, or our ability to put ourselves in someone else’s shoes…
How to Optimize Your Omnichannel Marketing Strategy
June 11, 2021
Omnichannel marketing seems like a simple enough concept. Consumers like to shop online, offline, and across different channels…
Biden’s Infrastructure Plan Would Cut U.S. Debt and Slightly Increase Economic Growth, Wharton Study Finds
June 30, 2021
A bipartisan infrastructure deal reached by President Joe Biden and a group of senators would not only add to economic growth, but also…
When a 59% Annual Return Just Isn’t Enough
July 2, 2021
Optimism is as American as hot dogs and apple pie. Too much optimism, though, is about as good for you as eating a few dozen hot dogs and slices of pie. In a recent survey of 750…
Corporate Taxes Increasingly Seen as Social Obligation
August 2, 2021
Investors interested in how companies meet environmental, social, and governance (ESG) standards are also becoming increasingly…
An Expert on Hiring Bias Weighs in on Jeopardy!‘s Mike Richards Controversy
September 15, 2021
When Jeopardy! announced in August that executive producer Mike Richards would take over as the show’s permanent host, many viewers…
Most Americans Today Believe the Stock Market Is Rigged, and They’re Right
September 29, 2021
Jimmy Filler made his considerable wealth buying and selling scrap metal in Birmingham, Ala. Now approaching 80 and mostly retired from…
ESPN and Fox Bet on Sports Wagering. But Will They Go All In?
October 11, 2021
Television sports used to acknowledge betting on games with a wink and a nod. Veteran sportscaster Brent Musburger was known for…
The ‘Great Resignation’ Is Leaving Many Americans Wondering: Should I Pay Off My Mortgage Early?
October 26, 2021
It’s been drilled into Americans that a mortgage is good debt, a liability that shouldn’t give you pause, even after you retire…
The Future of Business
October 27, 2021
Artificial intelligence is transforming virtually every sector, and in the process, raising urgent questions about how to use this technology effectively and…
2021 Most Disruptive MBA Startups
December 6, 2021
Wharton startup Félix named to Poets and Quants’ 2021 Most Disruptive MBA Startups. Félix, a chat-based platform that…