Neuroscience

AI on the Mind: Analytics at Wharton’s Neuroscientists Weigh In On AI’s Future with our Brains

Recent advancements in artificial intelligence present massive changes for every industry, and neuroscience is no exception. Analytics at Wharton sat down with our resident neuroscience experts – Michael Platt and Zab Johnson – to find out how they’re preparing, and how our brains will work with AI in the future.…Read More

Penn Wrestling Partners with Wharton Neuroscience Initiative to Win Mind Games

The University of Pennsylvania Quakers are learning how to make every minute on the mat count, thanks to a unique collaboration with the Wharton Neuroscience Initiative (WiN). They recently completed a project using patented biometric sensors that captured a wealth of data on the physical and mental performance of the wrestlers as they fatigued.…Read More

Renée Creppy Combines Passion for Neuroscience and Soccer During MindCORE Summer Fellowship Program

Renee Creppy

Renée Creppy is a junior at Xavier University of Louisiana, the only historically Black and Catholic university in the country, where she is earning a double major in neuroscience and French. Creppy was among 23 students who recently completed the MindCORE Summer Fellowship Program, a paid 10-week program at Penn that is open to outstanding undergrads.…Read More

MindCORE Summer Fellowship Program Aims for a More Equitable Neuroscience Future

Jenny Wey

Penn is making sure that the next generation of neuroscientists will be different. The University has launched a multidisciplinary fellowship to attract more women and people of color to the field, which has lagged behind other sciences in diverse representation. The MindCORE Summer Fellowship is a paid, 10-week program open to Penn and non-Penn undergrads who partner with mentors to embark on a unique research project based on their own interests.…Read More

Diversity in Neuroscience: How Wharton is Growing the Field

Ileri Akinnola

When Ileri Akinnola arrived at Penn to join the Summer Undergraduate Internship Program, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County. But he found exactly the opposite.…Read More

Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More