Worlds Collide: Neuroscience and Marketing Meet in the Classroom

Visual Marketing Lab

Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. Read More

Diversity in Neuroscience: How Wharton is Growing the Field

Group Photo of Students from the Summer Undergraduate Internship Program

When Ileri Akinnola arrived at Penn to join the Summer Undergraduate Internship Program, he wasn’t sure what to expect from an Ivy League school. He figured it would be ultra-competitive, exclusive, and perhaps a bit unwelcoming to a rising senior from the University of Maryland, Baltimore County. But he found exactly the opposite.Read More