PennMAP is an interdisciplinary, nonpartisan research project of the Computational Social Science Lab at the University of Pennsylvania dedicated to enhancing media transparency and accountability at the scale of the entire information ecosystem.…Read More
Wharton Professors Barbara Kahn and Elizabeth “Zab” Johnson wanted their students to have a modern approach to understanding consumer behavior in an increasingly digital world. So, they created MKTG 239/739: Visual Marketing, which combines the principles of visual neuroscience with the practical applications of marketing. But the innovative pedagogy doesn’t stop there. …Read More
