Packing the Home Theater: What Data Analytics Shows Us About Audience Reach

Analytics Accelerator Case Study Packing the Home Theater: What Data Analytics Shows Us About Audience Reach Objective Fox Entertainment is an American television production company owned by Fox Corporation. They oversee Fox Alternative Entertainment, Bento Box Entertainment, and Tubi, Fox Entertainment's video-on-demand service. Fox Entertainment sought to establish an analyticalRead More

Social Media Users Are Lovin’ It: How Causal Impact Models Help Inform Engagement

Analytics Accelerator Case Study Social Media Users Are Lovin' It: How Causal Impact Models Help Inform Engagement Objective McDonald's, the world's largest restaurant chain by revenue, sought to examine how they could best utilize social media activities to drive sales, boost engagement, and create positive brand sentiment. To that end,Read More

Spring 2021 Analytics Accelerator

Analytics at Wharton News Spring 2021 Analytics Accelerator Despite disruptions caused by the pandemic, Wharton AI & Analytics for Business successfully hosted its sixth (second virtual) Analytics Accelerator. Over the course of nine weeks, student teams, comprised of undergrads and graduates across the University, worked with real-world data to solveRead More

Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention

Analytics Accelerator Case Study Customers of A Feather Engage Together: Using K-Means Clustering to Maximize Retention Objective NeuroFlow is a healthcare technology and analytics company enabling behavioral health access and engagement to improve outcomes, overall wellness, and costs of care. High user engagement rates set NeuroFlow apart from the increasinglyRead More

Case Studies at a Glance: McDonald’s

Analytics Accelerator Case Study Case Studies at a Glance: McDonald's About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latestRead More

2021 Fulton Bank Datathon Recap

2021 Fulton Bank Datathon Finalist Presentations First Place Student Team #3 (Consumer) Siyi Chen, The Wharton School Katherine Lee, The Wharton School Mark Rauschkolb, The Wharton School Kevin Sun, The Wharton School Hancheng Wang, The Wharton School Slide Deck Second Place Fulton Bank- Student Finance Team Kim Tucker, Fulton BankRead More

2021 Essity Datathon Recap

2021 Essity Datathon Finalist Presentations First Place Rachel Levin, Wharton  Alana Levin, Wharton  Omar Nunez, Wharton  Slide Deck Second Place Songyu Yan, School of Engineering  Yizhen Wang, School of Engineering  Xiaonan Liu, School of Engineering  Slide Deck Third Place Jerry Cai, School of Engineering  Nai Ming (Norman) Chen, School ofRead More

Fall 2020 Analytics Accelerator A Global Affair

Despite disruptions caused by the pandemic, Wharton Customer Analytics successfully hosted its fifth (first virtual) Analytics Accelerator. Over the course of six weeks, student teams worked with real-world data to solve a unique challenge posed by their respective company sponsors.Read More

Case Studies at a Glance: NeuroFlow

Analytics Accelerator Case Study Case Studies at a Glance: NeuroFlow About the Analytics Accelerator Every fall and spring semester, Analytics at Wharton hosts the Analytics Accelerator, an experiential learning program that pairs students with a company to solve a real-world business problem using the company’s actual datasets and the latestRead More