Penn Media Accountability Project (PennMAP) Research and Outcomes to Expand Thanks to Leadership Gift

The Wharton School and the University of Pennsylvania are delighted to announce the expansion of the Penn Media Accountability Project (PennMAP), an interdisciplinary, nonpartisan research project dedicated to enhancing media transparency and accountability. Its growth is made possible by a new leadership gift from Richard Jay Mack, W’89.

“Our goal at PennMAP is to detect and expose biased, misleading, and otherwise problematic content in media from across the political spectrum and spanning television, radio, social media, and the broader web,” says Duncan Watts, the Stevens University Professor and a Wharton professor of Operations, Information and Decisions who leads PennMAP. Watts also holds faculty appointments in the Annenberg School of Communication and in the Department of Computer and Information Science in the School of Engineering and Applied Science. He is a Faculty Fellow of Analytics at Wharton, the preeminent and first business school center focused on research, teaching, and corporate partnerships around analytics and their application in business, non-profits, and society.