Sports & Entertainment Archives

Wharton Prof. Eric Bradlow on Business and Sports Analytics

As part of Wharton’s “Fast Forward: COVID-19” video series, Prof. Eric Bradlow – the Vice Dean of Analytics at Wharton – looks ahead to the future through the lens business and sports analytics.…Read More

How Data Analytics is Upending Baseball

Sharing Knowledge@Wharton article and a podcast with Professor Abraham Wyner and MLB player Brendan Harris discussing how increased reliance on analytics is changing Big League rosters.…Read More

Electronic Arts Datathon Case Study

Datathon Case Study Discovering New Customers and Game Usage via New Data Lenses About Electronic Arts Electronic Arts Inc. (EA) is a global leader in digital interactive entertainment. EA develops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers. EA has more than 300…Read More

‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com

Analytics at Wharton Research ‘Children of the HMM’: Modeling Longitudinal Customer Behavior at Hulu.Com Stand-alone marketing models are well-suited to deal with different behavioral features such as variation in transaction frequency (customer heterogeneity with latent classes), recency and attrition (“buy ‘till you die” models), and more general changes in customer…Read More