Research Opportunities Submit Proposal Display and Search Advertising In 2010-2011, Analytics at Wharton worked closely with Organic, a digital ad agency owned by AAW Corporate Partner Omnicom Group, to sponsor a set of research projects focusing on Online Advertising Effectiveness. This project was the inaugural AAW Research Opportunity, an innovative…Read More
Open Research Opportunities
Predicting & Optimizing Consumer Response to Product Search Results
Research Opportunities Submit Proposal Predicting & Optimizing Consumer Response to Product Search Results Expedia www.expedia.com, the largest online travel company in the world and an AAW Corporate Partner, seeks new approaches to determining which hotels to display when a consumer searches for a hotel on Expedia.com. By tailoring search results…Read More
Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games
Research Opportunities Submit Proposal Measuring Skill Level and Optimizing Player-Matching Algorithms in Online Games Analytics at Wharton is pleased to announce a truly unique data set from a major international video gaming company, which will allow unprecedented insight into the habits of online gamers. The data arises from play on…Read More
From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company
Research Opportunities Submit Proposal From Creative to Conversion: Examining the Relationship Between Online Display Advertising and Customer Conversion for an International Travel & Tourism Company Analytics at Wharton is delighted to announce a rich new dataset sponsored by Annalect, the data management division of the Omnicom Group, a leading global…Read More
Purchase, Play, and Upgrade Data for Video Game Players
Research Opportunities Submit Proposal Purchase, Play, and Upgrade Data for Video Game Players Purchase, Play, and Upgrade Data for Video Game Players Analytics at Wharton is pleased to announce a dataset describing purchase, play, and upgrade data for individual players of a major sports video game. The data covers a…Read More
How to Price Products for Non-Contractual Customers in a B2B Setting?
Research Opportunities Submit Proposal How to Price Products for Non-Contractual Customers in a B2B Setting? Analytics at Wharton is announcing a new collaborative research opportunity with Air Liquide, who is seeking researchers interested in developing innovative approaches to dynamically pricing products for different types of B2B customers. Customers in this B2B setting…Read More