Wharton AI & Analytics for Business
The Next Phase of Digital Transformation
Wharton AI & Analytics for Business is the preeminent academic research center focusing on providing tomorrow’s business leaders with the understanding of where and how to apply AI and analytics to transform and innovate business enterprises. Through faculty research and student experiential learning engagements, we work with companies to:
Our Leadership

Kartik Hosanagar
Kartik Hosanagar is the John C. Hower Professor of Technology and Digital Business and a Professor of Marketing at the Wharton School of the University of Pennsylvania. Kartik’s research work focuses on the digital economy, in particular the impact of analytics and algorithms on consumers and society, Internet media, Internet marketing, and e-commerce.
Kartik serves as a department editor at the journal Management Science and has previously served as a Senior Editor at the journals Information Systems Research and MIS Quarterly. He is a ten-time recipient of MBA or Undergraduate teaching excellence awards at the Wharton School and has been recognized as one of the world’s top 40 business professors under 40. Kartik’s research has received several best paper awards. Kartik cofounded and developed the core IP for Yodle Inc, a venture-backed firm that was acquired by Web.com. Yodle was listed by Inc. Magazine among America’s fastest growing private companies. He has served on the advisory boards of Milo (acq. by eBay) and is involved with many other startups as either an investor or board member. His past consulting and executive education clients include Google, American Express, Citi and others. Kartik was a co-host of the SiriusXM show The Digital Hour.
Kartik graduated at the top of his class with a Bachelor’s degree in Electronics Engineering and a Masters in Information Systems from Birla Institute of Technology and Sciences (BITS, Pilani), India, and he has an MPhil in Management Science and a PhD in Management Science and Information Systems from Carnegie Mellon University.
Outside of Wharton, he likes to make short films and work on and with startups.
Contact Kartik at kartikh@wharton.upenn.edu.
John C. Hower Professor
Professor of Operations, Information and Decisions
Faculty Co-Lead, Wharton AI & Analytics for Business

Raghu Iyengar
Professor Raghu Iyengar’s research interests fall in two domains: pricing and social influence. In the area of pricing, his work focuses on the impact of multi-part pricing schemes on consumer response. The success of such pricing mechanisms to extract consumer surplus depends on how consumers respond to different components. Methodologically, Iyengar has developed novel consumer demand models that capture the effect of multi-part pricing tariffs in a theoretically meaningful way and include contextual factors such as consumers’ uncertainty about usage. Substantively, he has shown that accounting for consumers’ uncertainty is important for firm profits especially when multi-part prices are employed. In the area of social networks, Iyengar has done work that has investigated how and why such influence may be at work. Across several studies, Iyengar has identified the underlying mechanism(s) such as awareness, social learning or social normative pressure that may be at work in different contexts. Understanding the mechanism(s) is important not only theoretically but also managerially, because which customers to target and which ties to activate using what message depends on what mechanism is at work.
Professor Iyengar’s other current research projects focus on the impact of referral coupons on consumer behavior and how changes in loyalty program requirements may change future customer behavior. His research has been published or forthcoming in Journal of Marketing Research, Marketing Science, Psychometrika, Quantitative and Marketing Economics and Experimental Economics. He serves on the Editorial Boards of Journal of Marketing Research, Marketing Science and the International Journal of Research in Marketing.
Professor Iyengar’s teaching interests are in the area of Marketing Research and Analytics. He earned his PhD and MPhil from Columbia University and his B. Tech. from IIT Kanpur, India.
Contact Raghu at riyengar@wharton.upenn.edu.
Miers-Busch, W’1885 Professor, Professor of Marketing
Faculty Co-Lead, Wharton AI & Analytics for Business

Prasanna (Sonny) Tambe
Associate Professor of Operations, Information and Decisions
Faculty Co-Lead, Wharton AI & Analytics for Business

Mary Purk
As the Executive Director of Wharton AI & Analytics for Business, Mary Purk leads the academic research center that focuses on the development and application of cutting-edge analytics methods. Through AIAB’s experiential programs, Ms. Purk connects students, academics, and professionals across multiple industries to solve complex, real-world business challenges using machine learning, AI, and big data.
Ms. Purk has held other principal roles at Nielsen and IRI developing and implementing enterprise-wide analytic platforms focused on customers and brand equity. Her expertise includes forecast models, consumer segmentations, marketing mix models, product assortments, pricing, and digital strategies.
Other work experience includes leading the Retail Research Center at the University of Chicago Booth School of Business and consulting roles with Accenture and AT Kearney. Ms. Purk is a proud MBA alumnus of the University of Chicago Booth and the University of Illinois.
Ms. Purk has designed and instructed executive education courses, presented at numerous conferences, and published papers in the Journal of Marketing and Journal of Retailing.
Contact Mary at marypurk@wharton.upenn.edu.
Executive Director, Wharton AI & Analytics for Business
Our Mission
AIAB’s research applies artificial intelligence and advanced analytics to transform and innovate business enterprises and support AI applications within academic disciplines that include human-AI collaboration.
Get Involved
Corporate Programs
- Engage through a variety of programs including our innovative corporate partnership program which accelerates your company’s digital transformation
Student Programs
- Sharpen your data analytics skillsets through experiential learning programs and meet industry leaders through various networking opportunities.
AIAB Research
- Search our archives of published papers, student research projects, case studies, and research opportunities by industry, company, project type, etc.
Featured AI Online Course for Professionals
Artificial Intelligence for Business is an online program for learners seeking the competitive edge in emerging business technology. Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this 4-week certificate.
Wharton AI & Analytics for Business News

Deepfake Technology Is Now a Threat to Everyone. What Do We Do?
Deepfake scams are becoming more common, thanks to a number of free deepfake apps that are just a Google search away.

Brands Retool Loyalty Schemes for Tougher Times
A recession may be around the corner, so retailers are revamping their rewards programs to find ways to keep their best customers and lure new ones.

A Human’s Guide to Machine Intelligence
Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives
Contact
Wharton AI & Analytics For Business
Academic Research Building
265 S. 37th Street, Third Floor
Philadelphia, PA 19104
ai-analytics@wharton.upenn.edu