Datathon Challenge: How to Boost Sales for a Global Retailer

Every time you take advantage of a discount, join a store’s loyalty program, or simply buy something online — whether it’s a bag of groceries, a toddler sun hat or a shaving kit — you’re telling a retailer something about your needs, preferences and buying habits. Billions of pieces of information are continually being generated. How do companies make sense of it all to gain a competitive edge? That, of course, is where data analytics comes in.